The person behind Nicier

Ray Wilkins on children's books, coaching and why they belong together.

“Don’t be nice…be Nicier”

Hello, I'm Ray

I help high-achieving professionals and organisations move from potential to performance.

As a careers and life coach, I work closely with individuals, and sometimes their families, to define clear career goals and build practical, tailored strategies to achieve them. By combining emotional intelligence with coaching techniques built with only you in mind, I help you bridge the gap between where you are now and where you want to be.

Whether you are navigating a career or life transition, seeking progression, or refining your direction, I provide honest guidance, accountability and a plan built around you specifically, because one size doesn't fit all.

Why I write for children

I watched my young son as he watched a few TV shows, among them Bob the Builder, Teletubbies and Tweenies. I noticed he was chuckling at them but not learning anything, and I wished he could get more from them. One night I had a vivid dream about my son learning something useful, a life skill, while being entertained and amused, using a variety of languages. He is bilingual in English and Spanish. That vivid dream became Paul the Pilot.

My professional background

Retained and high-value mandate level work across Formula 1, MotoGP, wider motorsport, automotive and IT.

Present
Careers Coach and Life Coach
Nicier
Across motorsport, automotive, IT and most sectors. Since 2003.
May 2012 to present
Careers Coach and Headhunter
F1, MotoGP, motorsport, automotive and IT.
July 2012 to present
Creator and author of the Paul the Pilot children's books (part-time)
In English, French, Spanish, Mandarin and Pinyin.

A Message from Faith Ojobor

A little encouragement can open up a whole new world.

As someone who believes in the importance of a child's early learning experiences, I love the idea of introducing children to new languages through stories, imagination and adventure.

Paul the Pilot is more than a story; it's an opportunity to spark curiosity, encourage reading and help children discover the joy of learning another language.

My hope is that parents, guardians and children will enjoy reading together, exploring new words and discovering that the world is full of possibilities via Paul the Pilot.

Let's make learning an adventure, one story and one new word at a time.

Faith Ojobor

Chief Creative Officer nicier.com, and founder of www.onlyprivilege.com (opens in a new tab)

One person, two ways to help

Nicier is where the Paul the Pilot books and my coaching come together.

Meet Paul the Pilot Explore coaching

How I like to work

Clear communication, practical solutions and honesty about what is possible.

3journeys so far: China, Spain and France
3languages alongside English: Mandarin (with Pinyin), European Spanish and French
Morejourneys and languages on the way

Frequently asked questions

Why did Ray create Paul the Pilot?

Ray noticed his young son was chuckling at TV shows but not learning anything, and wished he could get more from them. One night Ray had a vivid dream about his son learning something useful, a life skill, while being entertained and amused, using a variety of languages. That vivid dream became Paul the Pilot.

What is next for Paul the Pilot?

More journeys and languages are planned, along with digital content.

How do Nicier, Paul the Pilot and the coaching fit together?

Nicier is the home for both. Paul the Pilot serves children and families learning languages, and the coaching serves adults making career and life decisions.

Who is Ray Wilkins?

Ray is the creator of the Paul the Pilot children's books, and a career and life coach with a background in recruitment.

Does Ray work with organisations?

Yes. Ray is open to conversations with airlines, educational organisations, publishers, sponsors and other partners. Use the contact form and choose the closest enquiry type.

See how partnerships work

What is Ray's professional background?

I help high-achieving professionals and organisations move from potential to performance.

How can I get in touch?

Use the contact form on the Contact page and choose the enquiry type that fits.

Let's talk

The books, coaching or a partnership. Start with a message.

Get in touch